At business school, my professor shared a statement that challenged the meritocratic ideal many of us wanted to believe in: “The three...

For decades, success was a story told in milestones: a stable job, a mortgage, a pension plan, and perhaps a corner office. But for millennials and Gen Z, this narrative no longer holds the same appeal, or even credibility. Faced with economic volatility, global crises, and shifting social norms, younger generations are reevaluating what it means to live well.

Managing money can feel complicated, especially without a clear roadmap. Many people struggle to understand how much they can afford to save, whether they’re on track for retirement or how to plan for major life goals. At Moola, we’ve built a structured approach to simplify these decisions. Our method is inspired by financial models used in business consulting: tools that help companies make confident, strategic choices. Read More

Despite rising incomes and better financial tools than ever before, many individuals, particularly millennials and Gen Z, feel...

Read about why Linda Du and Susan Ren started Moola Money.