Take control
of your finances.
We’re building a platform that gives you holistic transparency of your financial situation, habits and goals — making budgeting, saving, and investing simpler. You'll get the complete picture of your finances, tailored recommendations, and clear steps to improve your financial well-being, supported with AI and human guidance.
Sign up for early access
Moola's Alpha Program
Want smarter financial planning tools? Help us build Moola Money.
Get early access to tailored advice through AI + expert insight to help you grow your financial confidence and net wealth.
What You’ll Receive
✔ Financial diagnostic (worth £1000-2000)
✔ Net wealth trajectory and actionable recommendations
✔ Clear steps to improve your finances
✔ Protection under NDA
✔ The opportunity to influence the design of a new product
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Together, we capture your full picture, which includes not only your financial situation but also your habits, preferences and financial goals.
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Once your questionnaire is complete, you will receive a complete picture in a financial health report of your financial habits, risk tolerance, and goals and possible scenarios.
Psychographic Assessment
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You'll be able to see potential strategies to improve your financial situation, which have been prioritized to your personality and goals in your financial health check report.​
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You'll be able to review UK-specific concrete strategies that you can follow immediately, as well as a view of how these strategies can affect your financial future.
Review Your Financial Report & Strategies
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Tap into our network of financial coaches and their real world experience in helping clients with personal financial planning and confidence building. For example, want to talk to a real person before taking out that mortgage?
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We'll show you the impact of your financial habits over a longer time period, as well as how to meet your goals.
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​Book a (free) introductory session with us to see if you might benefit from coaching to help walk you through your report findings or a specific financial goal.
Discuss Strategies
With An Expert
Our Mission
A generation of smart, ambitious people feel lost about their finances. Let down by inaccessible or “one size fits all” advice and a narrative focused on problems, not possibilities, it’s easier to do nothing than to take action.
Moola was created to change that. We’re here to replace financial anxiety with agency, providing the clear, personalised guidance you need to own your financial future, one step at a time.​
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Read more about why we're building Moola Money in our latest blog
Our Team
Our team combines institutional investment experience , fintech expertise, and world-class technology execution. We've advised retail retail banks, scaled fintech operations for YC and a16z-backed companies, and architected systems serving hundreds of millions of users.​
Linda Du, CEO
Linda is the Founder of Okta Investment GmbH, a private investment firm specializing in late-stage technology, emerging markets, and renewable energy opportunities.
Prior to founding Okta Investment, she served as an Engagement Manager at McKinsey & Company, where she advised strategy for retail banks across Europe, the Middle East, and Africa.
Her expertise spans strategy development, business development, financial analysis, and sales execution across the investments, consulting, and banking sectors.
Linda holds an MBA from Yale School of Management and an M.Eng. from the University of Cambridge.
Susan Ren, COO
Susan is a seasoned operator with a track record of scaling high-growth fintech and SaaS ventures. Most recently she served as VP of Operations at a software company backed by Y Combinator and Andreessen Horowitz, where she drove the strategy across sales, customer success and people and culture.
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Prior to her career as a startup operator, Susan was a corporate lawyer at one of the UK’s top “Magic Circle” multinational law firms, gaining deep expertise in M&A, commercial contracts and legal and regulatory frameworks.
Susan is currently pursuing an MBA at London Business School and holds a BA in Law from the University of Cambridge.
Our Partners
Moola Money joins Hogan Lovells FinTech Mentor program for deep industry and regulatory support.
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