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Take the guesswork out of money.
See your financial future in one place.
Financial planning, scenario modelling and personalised insights.
Powered by AI, supported by expert financial coaches.
✓ Free during Beta · ✓ No credit card needed · ✓ 2-min setup
✓ Free during beta · ✓ No credit card · ✓ 2-min setup
OUR PARTNERS
HOW IT WORKS
Take control of your finances
See your full financial picture
Income, spending, investments and net wealth — one powerful dashboard, updated in minutes.
Model your "what ifs"
Buy a home? Move abroad? Retire early? Invest more? Run simulations and see what happens.
Know your money mindset
Understand your risk appetite and financial habits. Get a personalised path toward your financial goals.
Here's what 1000+ users are saying:
"I now know where I stand, where my shortfall is and where I can make improvements."
"It's the first app I've seen that successfully bridges the gap between a budgeting tool and professional wealth modelling platform."
"Educated me on my financial behaviours and has really helped me think in a direction I've never been taught before..."
"It's simple, clear and easy to navigate, which makes a big difference."
Financial Coaching
Receive personalized guidance tailored to your financial goals. Our expert coaches are here to support you every step of the way on your journey to financial success.
On-demand Coaching
Book when you need a session.
No contract, no membership. Pay per session — book one when you need to talk something through, or set up regular check-ins for ongoing accountability.
Real Expert Depth
No two alike.
Specialists across five countries: three FCA-regulated IFAs in the UK, a Certified Financial Planner in South Africa, an ex-McKinsey strategist in Dubai. Bring whatever's on your mind.
Instant Personalisation
They already know your numbers. Complete your Moola profile, provide your consent and your coach sees your real picture before the call. No time burned on data entry - straight to what matters.
Card Games
Financial literacy is about more than spreadsheets and stock markets. It’s also about values, behaviour, and the stories we tell ourselves about success. Our card game collection explores both sides.
Money, Meaning & You is a philosophical conversation game exploring the deeper emotional and cultural dimensions of money: status, security, self-worth, freedom, and purpose.
Finance Fundamentals introduces the foundations of personal finance in an accessible and interactive format — helping players build confidence around saving, investing, debt, and long-term financial planning.
Together, they’re designed to help people not only make better financial decisions, but also develop a more intentional relationship with money itself. Inspired by Moola’s mission to build long-term financial confidence through education, reflection, and better decision-making.
Our Mission
ABOUT US
Everyone deserves clarity about their financial future. Moola replaces financial uncertainty with clear, personalised guidance, so you can take action with confidence.
Meet Our Team
WHO WE ARE
Fintech operators, investment veterans, and world-class business builders. We have scaled products serving hundreds of millions of users.
LINDA DU
CEO, CO-FOUNDER
Founder of Okta Investment, a private investment firm in late-stage tech and emerging markets. Previously Engagement Manager at McKinsey & Company, advising retail banks across Europe, Middle East, and Africa. Yale MBA, Cambridge M.Eng.
SUSAN REN
COO, CO-FOUNDER
Startup operator, scaled high-growth fintech and SaaS companies. Previously VP Operations at a YC and a16z-backed software company. Former Magic Circle corporate lawyer with deep M&A and regulatory expertise. BA Law, Cambridge. MBA candidate, London Business School.
FILIPPO CORBELLI
HEAD OF PRODUCT
15+ years in digital banking and financial services. Previously Sr. Engagement Manager at McKinsey & Company, leading digital transformation and fintech build-outs for retail banks across Europe and Latin America. MSc Bocconi & Stockholm School of Economics.
OUR BLOG
Making Sense of Money
