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Making Sense of Money


Tell us what you think — and win Proms tickets
We're running a free prize draw for Moola users. Share your feedback and you could win two private box tickets to the Last Night of the Proms at the Royal Albert Hall. UK 18+. Closes 31 August 2026.
Linda Du
Aug 33 min read


Going Underground: Moola is now on the Tube
Mind the gap. Doors closing. And, as of Monday, please mind the Moola on the platform. If your commute runs through Bank/Monument, Liverpool Street, Canary Wharf or London Bridge, you'll spot a familiar face — because we're going underground, quite literally. It's our biggest brand moment so far — a bit of a leap from the daily grind to the daily commute — and we didn't decide on a whim. So here's why we did it, and (more importantly) what's in it for you. Why go underground?
Linda Du
Jul 132 min read


The Moola Brunch: Back to Our Roots
On Saturday, we welcomed fifteen people into my living room in London for the first Moola Brunch. Every spot on the sofa was filled, there was a waiting list, and for four hours we shared brunch, talked about money, explored investing, and discussed the financial decisions that shape our lives. Although Moola is now an AI-powered financial planning platform, the afternoon was, in many ways, a return to where the company began. Long before there was a company, a product, or ev
Linda Du
Jul 64 min read


Finance Fundamentals: The Moola Money Card Game
What if learning about money felt less like a lecture and more like a game? We designed our very own card game, Finance Fundamentals, with that idea in mind. Instead of learning through lengthy guides and complicated jargon, the game is designed for players to engage with real-world money situations and work through how they would respond. Finance Fundamentals is about simplifying financial education and designed to make financial concepts more accessible, practical, and fun

Jhanavi Prabhakar
Apr 224 min read


Concept to Clickable: How We Started Building Moola with No-Code
Like most early-stage startups, we had more ambition than engineering capacity when we embarked on building Moola Money. This piece explores how we leveraged AI and no-code platforms to rapidly develop our financial wellness platform for millennials.
Linda Du
Dec 10, 20255 min read


Lessons from Moola’s Alpha Program: How Millennials Build Financial Confidence
When Moola launched its first Alpha Program, we wanted to understand how young professionals make financial decisions once they have structure and guidance. Over fifteen weeks, 56 participants tested our early tools — and taught us something bigger: millennials aren’t disengaged from money; they’re underserved by products that don’t meet them where they are.

Dylan Harris
Nov 6, 20253 min read


Why We're Building Moola and Why Financial Guidance Still Feels Out of Reach
Read about why Linda Du and Susan Ren started Moola Money.
Linda Du
Jun 27, 20253 min read
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